The Marketing Manager is responsible for development of strategic marketing plans and managing the execution of these strategies and plans for designated consumer segments. As such, the marketing manager uses market, competitive and consumer research and intelligence to support analysis and planning of appropriate consumer-based marketing strategies. The marketing manager uses specialist expertise and in-depth analysis and understanding of market and consumer conditions, trends and needs to determine and recommend aligned merchandising, advertising, promotional and event strategies to optimize consumer loyalty. A key aspect of marketing manager role may include product development and vendor sourcing for special merchandise requirements of the assigned consumer segment.
• Design, develop, and implement comprehensive and integrated marketing, communications, sales and promotion strategies to targeted groups, including new contacts and potential customers.
• Conduct research that includes product mix, competitive analysis, pricing, USP’s, and market trends to assess actual and potential market opportunities or increase market share.
• Responsible for the delivery and monitoring of the agreed marketing and promotion strategy by carrying out agreed tasks.
• Plan and conduct pr program (preparation of pr kits, organizing press conferences and media contact) designed to create and enhance favorable public image for the company.
• Evaluate marketing and promotion activities on an on-going basis and provide feedbacks to the team and the management for performance review.
• Prepare annual marketing and communications/pr plans and budget (targeted media, events sponsorship, direct mail campaigns and other below-the line activities) for efficient management and implementation.
• Develop recruitment, training program, structuring, incentive programs and overall management of the marketing team.
• Determine the demand for products, its competitors, for wholesale and retail markets.
• Develop pricing strategies with the goal of maximizing the company’s profits or market share as well as ensuring customers satisfaction.
• Design and implement various corporate marketing strategies and develop activities that maximize consumer experience and customers loyalty program.
• Prepare monthly, quarterly, semi-annual and annual marketing/communications performance to the management.
• Establish marketing/sales information systems and database to include customer feedback analysis.
• Expand and develop new business units, products and territories and identify additional business opportunities.
• Conduct research that includes product mix, competitive analysis, pricing, USP’s, and market trends to assess actual and potential market opportunities or increase market share.
• Responsible for the delivery and monitoring of the agreed marketing and promotion strategy by carrying out agreed tasks.
• Plan and conduct pr program (preparation of pr kits, organizing press conferences and media contact) designed to create and enhance favorable public image for the company.
• Evaluate marketing and promotion activities on an on-going basis and provide feedbacks to the team and the management for performance review.
• Prepare annual marketing and communications/pr plans and budget (targeted media, events sponsorship, direct mail campaigns and other below-the line activities) for efficient management and implementation.
• Develop recruitment, training program, structuring, incentive programs and overall management of the marketing team.
• Determine the demand for products, its competitors, for wholesale and retail markets.
• Develop pricing strategies with the goal of maximizing the company’s profits or market share as well as ensuring customers satisfaction.
• Design and implement various corporate marketing strategies and develop activities that maximize consumer experience and customers loyalty program.
• Prepare monthly, quarterly, semi-annual and annual marketing/communications performance to the management.
• Establish marketing/sales information systems and database to include customer feedback analysis.
• Expand and develop new business units, products and territories and identify additional business opportunities.
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